Cost per thousand impressions (CPM) varies by audience, campaign and auction. This chart illustrates different cost scenarios; it is not a comparison of measured platform averages.
Compare reach costs alongside enquiry quality and downstream outcomes. A lower CPM alone does not establish which channel is right for your brief.
TikTok shows content based on engagement signals — not just who follows you. Your ad can reach millions even with zero following.
Test different hooks, messages and formats against an agreed goal. Creative production, approvals and the available budget shape the testing plan.
Check whether the available audience, creative format and intended customer journey fit your market before committing spend.
Creative, targeting settings and conversion signals work together. We test how the message and audience respond, then review whether that response supports your business goal.
A useful test starts with a clear hypothesis: who is the advert for, which problem does it address and what should happen after the click? Results guide the next decision.
Click any pillar to see how we approach it — and why it matters for your results.
The biggest mistake brands make on TikTok is repurposing Meta or YouTube ads. TikTok requires native-style content — punchy hooks, direct-to-camera, authentic messaging.
We agree the test plan, asset ownership and approval process with your team. Each test has a purpose: compare a hook, format, message or offer.
We select the targeting options available for your account, market and goal, then agree how audience tests will be assessed.
Where consent, audience size and platform rules allow, we consider remarketing alongside new-customer campaigns. Availability is checked during setup.
We plan a manageable set of creative tests around the budget and assets available. Results guide which messages to refine, pause or test further.
We agree the creative refresh schedule and responsibilities with your team, reviewing costs, response and signs of fatigue before changing the plan.
Budget increases need evidence and room for uncertainty. We review tracking, enquiry quality and campaign outcomes before recommending a change.
We explain the proposed budget change, what it is intended to test and when it will be reviewed. Costs and returns can change as spend increases.
We'd rather tell you the truth than take your money. Here's an honest breakdown of who gets great results — and who doesn't.
Consumer-facing local service businesses (cleaners, trades, beauty)
Businesses with a visual or demonstrable service (before/afters work brilliantly)
Brands that can create or commission short-form video content
Teams whose customer research supports testing short-form video
Teams with an agreed test budget and capacity to produce and review video creative
Briefs that require narrowly defined professional audiences without evidence that TikTok fits
Businesses whose intended audience has not been validated on the platform
Services with very long sales cycles where nurturing over months is required
Businesses completely unwilling to create video content in any format
Consumer-facing local service businesses (cleaners, trades, beauty)
Businesses with a visual or demonstrable service (before/afters work brilliantly)
Brands that can create or commission short-form video content
Teams whose customer research supports testing short-form video
Teams with an agreed test budget and capacity to produce and review video creative
Briefs that require narrowly defined professional audiences without evidence that TikTok fits
Businesses whose intended audience has not been validated on the platform
Services with very long sales cycles where nurturing over months is required
Businesses completely unwilling to create video content in any format
We'll give you an honest answer on the strategy call — including which platform we'd actually recommend for your specific goals and customer profile.
Get a free TikTok Ads strategy call. We'll audit your current marketing, show you what's possible, and give you a clear plan — no fluff, no hard sell.
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