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LinkedIn Ads Management

Reach The ExactPerson Who SignsThe Cheque.

LinkedIn Ads management for UK in-house marketing teams.

We connect professional audience targeting, ad creative

and lead capture with measurement and sales follow-up.

Book Your Free Strategy Call See How We Do It
3.2x
Example return
Illustrative only
91%
Example rate
Illustrative only
EK
EKN Marketing
Performance Marketing · Illustrative ad
Ad example
How could your next B2B campaign work? Connect audience, message and lead capture. This animated ad is an example of the approach, not a client result.
B2B CAMPAIGN EXAMPLE
Illustrative Creative · EKN Marketing
staging.eknmarketing.co.uk
Learn more
Showing this ad to
🎯 Managing Director
Job title targeting
🏢 1–50 employees
Company size filter
🇬🇧 United Kingdom
Location targeting
📊 Marketing Decision Maker
Audience attribute
Example reach
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Why LinkedIn
Professional Audiences. Connected B2B Campaigns.
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Campaign Pillars
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Audience Filters
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Calculator Inputs
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Lead Capture Routes
🎯

Job Title Targeting

Build audiences using job titles and functions that match the roles involved in your buying decision.

🏢

Company-Level Precision

Combine available company attributes with your target-account brief. Review audience size and relevance before launch.

📋

Lead Gen Forms

Use pre-filled Lead Gen Forms or a relevant landing page. Test lead quality and the submission journey for your campaign.

🔄

Matched Audiences

Use eligible website-retargeting or company-list audiences where appropriate, with the required permissions and platform setup.

Targeting Capabilities

Reach Relevant Roles.
Build Around Your Buyer.

Choose Relevant Professional Attributes

LinkedIn offers professional audience attributes. We translate your buyer brief into targeting, then review delivery and lead quality rather than treating a profile match as a qualified enquiry.

Job Title & Function
Select job titles or functions relevant to your offer and the people involved in the buying decision.
Seniority Level
Use seniority alongside role and company criteria to reflect the responsibilities your offer serves.
Company Size
Match available company-size bands to your ideal customer profile, then check the resulting audience.
Industry
Select relevant industry categories and check that the audience fits the organisations you want to reach.
Skills & Interests
Target professionals with specific skills listed on their profiles — ideal for software, compliance, technical, or niche service targeting.
Company Name Lists
Use an eligible company list for account-based marketing (ABM): campaigns focused on a defined set of organisations.

Is LinkedIn Right For Your Business?

LinkedIn may suit a B2B offer when professional targeting helps reach the right buying group. Costs and lead quality depend on the audience, offer, creative and sales process.

Start with your customer value, lead-to-customer rate and an acceptable cost per lead (CPL). Agree a test budget and success measures with your team before choosing a channel.

The LinkedIn cost-per-lead reality check
See if the numbers work for you ▾
Use your own assumptions in this illustration. It estimates revenue per advertising pound before fees, delivery costs and margin. It does not predict campaign results or profit.
Revenue Scenario Calculator
Avg. client value
£
Lead-to-client rate
%
Cost per lead (LinkedIn)
£
Revenue per £1 of ads
£0
What We Do

Four Pillars Of
High-Converting LinkedIn Campaigns.

Click a pillar to explore the campaign work, from audience planning to lead handoff and measurement.

01 — Audience

Precision Audience Architecture

We agree your buyer brief and build audiences using relevant roles, seniority, company attributes and eligible account lists.

We plan prospecting and retargeting around your buying cycle, then review audience delivery and accepted leads with your team.

Job Title Targeting Seniority Filters Company Lists Matched Audiences
See our approach▾
02 — Creative

Professional Ad Creative & Copy

We develop copy and creative around your audience, offer and available evidence, with approval from your team before launch.

We select suitable formats, agree a testing plan and compare performance against the lead-quality and cost measures set for your campaign.

Sponsored Content Single Image Ads Document Ads Video Ads
See our approach▾
03 — Lead Gen

Native Lead Gen Forms

We choose relevant form questions and a clear next step, using native Lead Gen Forms or a landing page to suit the offer.

We agree the lead owner, integrate with supported CRM or email tools where scoped, and test receipt and follow-up before launch.

Lead Gen Forms Form Optimisation CRM Integration Sales Handoff
See our approach▾
04 — Optimisation

Cost Management & ROI Focus

We review spend, audience delivery, creative performance and cost per accepted lead. Changes follow the agreed test plan and budget.

Reporting connects campaign activity with enquiries and sales feedback where data is available. We document tracking limits and agree the next priorities with your team.

Bid Management Frequency Capping A/B Testing CPL Optimisation
See our approach▾
Is LinkedIn Right For You?

LinkedIn Works Well.
But Not For Everyone.

Assess audience fit, economics, lead capture and sales capacity together. These prompts help your team decide whether a LinkedIn test is appropriate.

✓
Great Fit For LinkedIn
  • ✓

    B2B service businesses selling to other companies (solicitors, accountants, agencies, consultants)

  • ✓

    Businesses with customer value and margin that support the proposed acquisition cost

  • ✓

    Companies targeting specific job titles, seniority levels, or industries

  • ✓

    Businesses running account-based marketing to named target companies

  • ✓

    Teams with a defined test budget and capacity to follow up accepted leads

✗
Less Suited To LinkedIn
  • ✗

    Offers where professional audience attributes do not help identify buyers

  • ✗

    Offers where acquisition costs exceed the available customer margin

  • ✗

    Teams without an agreed test budget, suitable offer or reliable lead capture

  • ✗

    Teams unable to support the buying cycle or provide timely sales follow-up

✓
Great Fit For LinkedIn
  • ✓

    B2B service businesses selling to other companies (solicitors, accountants, agencies, consultants)

  • ✓

    Businesses with customer value and margin that support the proposed acquisition cost

  • ✓

    Companies targeting specific job titles, seniority levels, or industries

  • ✓

    Businesses running account-based marketing to named target companies

  • ✓

    Teams with a defined test budget and capacity to follow up accepted leads

✗
Less Suited To LinkedIn
  • ✗

    Offers where professional audience attributes do not help identify buyers

  • ✗

    Offers where acquisition costs exceed the available customer margin

  • ✗

    Teams without an agreed test budget, suitable offer or reliable lead capture

  • ✗

    Teams unable to support the buying cycle or provide timely sales follow-up

Not sure if LinkedIn fits your business?

We'll give you an honest answer on the strategy call — including which platform we'd actually recommend based on your average deal value, target audience, and growth goals.

Get An Honest Answer →
Ready To Get Started?

Plan Your Next B2B Campaign.
Give Your Team A Clear Route.

Discuss your audience, offer and current campaigns. We will help identify the appropriate next step and scope any delivery work clearly.

Book Your Free Strategy Call → See All Services
Agreed scope
Planned launch
Transparent monthly reporting
Direct EKN contact