Meta Ads Management · Facebook & Instagram

Meta AdsFor In-HouseMarketing Teams

Meta Ads management for UK in-house marketing teams.

Connect Facebook and Instagram creative, audience planning

and lead capture with measurement and sales follow-up.

Book Your Free Strategy Call See How We Do It
3.8x
Example ROAS
Illustrative only
£4.20
Example lead cost
Illustrative only
9:41
Both
FB
IG
JS
James Sullivan
3 hrs ago 🌐
Just finished a full bathroom reno. Anyone else obsessed with before/afters? 🛁✨
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E
Example Brand
Ad example 🌐
···
Connect your ad with a clear next step. This animated feed illustrates how creative and lead capture can work together. It is not a client result.
META AD EXAMPLE
Illustrative creative · EKN Marketing
EKNMARKETING.CO.UKGet Your Free Audit
Learn More
£4.20
Cost/Lead
3.8X
ROAS
312
Leads/Mo
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RP
Rachel Price
6 hrs ago 🌐
Our new clinic is now open in Manchester! 🎉 Free consultations all week — come say hi.
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Why Meta
Facebook & Instagram. Plan Around Your Audience.

Plan Meta campaigns around your audience, offer and buying journey. We agree suitable placements, creative, lead capture and measurement before launch.

Facebook Ads
Demand Generation & Retargeting
✓

Facebook placements selected around the campaign objective

✓

Review audience fit using your own customer and campaign data

✓

Choose the capture route using suitable forms or landing pages

✓

Compare lead quality and acquisition costs during the agreed test

Best for:Local service leads, trades, clinics, home improvement, financial services
Instagram Ads
Visual Brand & Discovery
✓

Instagram placements matched to your available creative

✓

Assess customer fit using evidence from your own audience

✓

Reels & Stories tested against agreed campaign measures

✓

Relevant evidence approved for your audience and offer

Best for:Beauty, aesthetics, home décor, fitness, hospitality, visual transformations
Facebook Ads
Demand Generation & Retargeting
✓

Facebook placements selected around the campaign objective

✓

Review audience fit using your own customer and campaign data

✓

Plan the questions and a clear follow-up route

✓

Compare lead quality and acquisition costs during the agreed test

Best for:Local service leads, trades, clinics, home improvement, financial services
Instagram Ads
Visual Brand & Discovery
✓

Instagram placements matched to your available creative

✓

Assess customer fit using evidence from your own audience

✓

Reels & Stories tested against agreed campaign measures

✓

Relevant evidence approved for your audience and offer

Best for:Beauty, aesthetics, home décor, fitness, hospitality, visual transformations
📍

Hyper-Local Targeting

Review the available audience and location options for your campaign category. Agree relevance, reach and exclusions before launch.

🔄

Powerful Retargeting

Use eligible retargeting audiences where appropriate, with the required setup and permissions. Availability and reach depend on the campaign.

👥

Lookalike Audiences

Assess suitable customer-based audiences where available. Review data permissions, audience quality and delivery before expanding reach.

🎨

Every Format Available

Static images, carousels, videos, Stories, Reels — we test what converts best for your offer and double down on what works.

What We Do

Four Pillars Of
High-Converting Meta Campaigns.

Click any pillar to see exactly how we approach it — and why each one matters.

01 — Strategy

Full-Funnel Campaign Architecture

We don't run one campaign and hope. We build a complete funnel — awareness ads to cold audiences, retargeting for warm prospects, and conversion-focused offers for high-intent visitors.

Each stage of the funnel has its own creative, copy, and offer designed for where that person is in their decision journey. We test the approach against agreed lead-quality and cost measures.

Cold TrafficRetargetingConversion CampaignsFunnel Design
See our approach▾
02 — Audiences

Layered Targeting & Audience Building

Interests alone aren't enough. We build structured audience frameworks layering location, demographics, interests, behaviours, and custom data — then continuously refine based on performance signals.

We also build warm custom audiences from your pixel, video views, and engagement — and Lookalikes from your best-converting customers. The result is a targeting ecosystem that gets smarter over time.

Interest TargetingCustom AudiencesLookalikesLocal Radius
See our approach▾
03 — Creative

Ad Creative & Copy That Stops The Scroll

The creative is what makes or breaks a Meta campaign. We develop multiple angles, test formats aggressively, and scale what the data proves works — not what we think looks nice.

We test static, video, carousel, and Lead Forms simultaneously — on both Facebook and Instagram placements — identifying which combination drives the lowest cost per lead for your specific offer.

Static AdsVideo AdsCarousel AdsLead Forms
See our approach▾
04 — Optimisation

Campaign Reviews & Continuous Improvement

We agree the review cadence, testing plan and budget controls. Reporting considers cost per lead, lead quality and the available sales feedback.

Your proposal sets out the reporting cadence. We explain spend, results, tracking limits and the next priorities for your team.

CPA OptimisationROAS TrackingA/B TestingMonthly Reports
See our approach▾
Ad Formats

The Right Format
For Every Objective.

Facebook and Instagram each have their own strengths. We use both — choosing the right format for the right platform and the right stage of your funnel. Click any format to learn more.

Facebook Formats
Lead gen, awareness & retargeting
📰
Single Image / Static Ad
Present a clear offer with one image and a relevant next step. Test the message, visual and audience against your agreed campaign measures.
Best for: Direct response, lead gen
›
🎠
Carousel Ad
Present a set of services, product views or a visual story. Choose a useful sequence and test whether the format supports the campaign goal.
Best for: Service range, before/afters
›
🎬
Video Ad
Use a relevant explainer, demonstration or approved client story. Plan captions and a clear next step, then assess results alongside the other formats tested.
Best for: Trust-building, retargeting warm audiences
›
📋
Lead Gen Form
Explore a native form where it suits the offer. Agree the questions, lead owner and any supported CRM integration, and test submission and receipt before launch.
Best for: High-volume lead capture
›
Instagram Formats
Visual discovery & brand awareness
🎞️
Reels Ad
Develop vertical video suited to the placement and your audience. Agree the message, available assets and approval process, then test against the campaign goal.
Best for: Cold reach, brand awareness, younger audiences
›
📸
Feed Image / Video Ad
Use relevant image or video creative with a clear message and next step. Evidence and claims should be approved for the offer before the campaign goes live.
Best for: Visual services, lifestyle, before/afters
›
⏱️
Stories Ad
Plan suitable vertical creative for Stories. Choose an accurate offer and a clear action, and check the current placement specifications during production.
Best for: Limited offers, urgency-based campaigns
›
🔍
Explore Ad
Consider Explore where it fits the available campaign placements. Review delivery and lead quality before deciding whether to expand its role.
Best for: Discovery, new audience acquisition
›
The Process

Plan Your Launch.
Test The Journey.

Agree launch timing around access, creative approval, tracking and the lead-capture checks needed for your campaign.

1

Free Account Audit

We review your existing Meta Ads account (or start fresh) and identify exactly what's costing you money and what the biggest opportunities are.

2

Strategy & Build

Agree the campaign structure, audience, creative, measurement and landing-page work. Confirm responsibilities and approvals before launch.

3

Launch & Monitor

Campaigns go live. We monitor daily, optimise aggressively in the first two weeks, and keep you updated throughout with clear performance data.

4

Scale What Works

Winners get more budget. Losers get cut. We test new creative angles continuously and scale the campaigns that are delivering profitable leads.

Illustrative campaign stages
Launch plan
01
Audit
02
Strategy
03
Build
04
Live 🚀
Is Meta Right For You?

Meta Works Well.
But Not For Everyone.

We'd rather tell you the truth than take your money. Here's an honest breakdown of who thrives on Meta — and who might be better served elsewhere.

✓
Great Fit For Meta
  • ✓

    Local service businesses — trades, clinics, beauty, home improvement

  • ✓

    Businesses with suitable creative and approved evidence for their offer

  • ✓

    Teams with a defined customer audience and relevant campaign offer

  • ✓

    Businesses wanting to run retargeting campaigns to warm up existing website visitors

  • ✓

    Teams with an agreed test budget and capacity to follow up leads

✗
Less Suited To Meta
  • ✗

    Campaigns that depend on targeting specific professional job roles

  • ✗

    Teams without a plan for the required buying cycle and sales follow-up

  • ✗

    Brands with no visual assets or unwilling to create any image or video content

  • ✗

    Offers where customer research does not support the chosen audience or platform

✓
Great Fit For Meta
  • ✓

    Local service businesses — trades, clinics, beauty, home improvement

  • ✓

    Businesses with suitable creative and approved evidence for their offer

  • ✓

    Teams with a defined customer audience and relevant campaign offer

  • ✓

    Businesses wanting to run retargeting campaigns to warm website visitors

  • ✓

    Teams with an agreed test budget and capacity to follow up leads

✗
Less Suited To Meta
  • ✗

    Campaigns that depend on targeting specific professional job roles

  • ✗

    Teams without a plan for the required buying cycle and sales follow-up

  • ✗

    Brands with no visual assets or unwilling to create any image or video content

  • ✗

    Offers where customer research does not support the chosen audience or platform

Not sure if Meta fits your business?

We'll give you an honest answer on the strategy call — including which platform we'd actually recommend for your goals, audience, and budget.

Get An Honest Answer →
Ready To Get Started?

Plan Your Next Meta Campaign.
Support Your Team.

Discuss your audience, offer and current campaigns. We will help identify an appropriate next step and scope any delivery work clearly.

Book Your Free Strategy Call → See All Services
Agreed engagement terms
Launch timing agreed
Transparent reporting
Direct EKN contact