01The problem
What was broken
Visitors need to understand the venue and choose the right next step, whether they are comparing rooms, arranging a viewing or preparing to book.
Case Study
Aldersbrook: clearer routes to viewings and bookings
A venue website and high-intent landing-page system with clearer routes to explore spaces, arrange a viewing and start a booking.
02The fix
What changed
EKN built and supports the WordPress website, high-intent SEO landing pages and a custom venue-management workflow. The redesigned homepage brings the venue identity, space information and enquiry routes together, with distinct actions to explore spaces, arrange a viewing and start a booking.
03The outcome
What it produced
A connected website and booking workflow, with different routes for different visitor intentions. The material reviewed documents delivery and design; it does not establish an increase in bookings.
Methodology / Evidence
The thinking behind the work
Give visitors a useful choice between exploring the venue, arranging a viewing and moving towards a booking. Keep the event information and the enquiry journey connected.
Before & After
What changed visually
Before
Archived desktop homepage: a turquoise header and broad venue introduction, with Home, Venues, Pricing, Contact and Book Now navigation.
After
Redesigned desktop homepage: a consistent venue identity, direct links to spaces, gallery, FAQs and location, and distinct Book Now, Book a Viewing and Explore Spaces actions.
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