Scope & Pricing · UK

Plan For
The Work.
Agree The Scope.

Choose the support your team needs. We scope the deliverables, responsibilities and fees around your brief, with media spend and third-party costs identified separately.

Book Free Strategy Call → Explore Service Scope
Agreed terms Fees agreed in proposal Scope before quote Direct EKN contact
Find Your Starting Point Interactive

What's your current bottleneck?

Recommended
Google Ads Management

Review search demand, campaign structure and the enquiry journey. Agree the campaign and measurement work your team needs.

Scoped quote
Fees agreed in proposal
Scope It →
How Our Pricing Works

Scope first.
Then a proper number.

Every engagement is scoped around your current setup, goals and delivery needs. Your proposal confirms what is included, who is responsible and the agreed fees.

01 · Outcome

We start with the goal

Agree the goal, the work required and the measures your team will use to assess progress.

02 · Scope

Scope before fees

Scope depends on your existing setup, channels, campaign volume, integrations, reporting and ongoing support needs.

03 · Freedom

Agreed terms

Your proposal sets out the engagement length, review points, payment schedule and notice terms before work begins.

Service Scope

Choose your support.
Get a scoped quote.

Explore project and ongoing support across campaigns, conversion, visibility and follow-up. Deliverables and fees are confirmed in your proposal.

🎯
Attract — Paid Media

Get more demand, fast

Paid channels managed around intent, creative, and conversion quality — not vanity metrics.

Google Ads Management

Search campaigns built around buying intent & tighter structure.

ScopedOngoing scope
Meta Ads Management

Facebook & Instagram with CAPI, pixel, and creative testing.

ScopedOngoing scope
TikTok Ads Management

Attention-led demand with landing-page alignment.

ScopedOngoing scope
LinkedIn Ads Management

B2B audiences with stronger qualification logic.

ScopedOngoing scope
Paid Social (multi-channel)

Broader paid-social plan across campaigns & audiences.

ScopedOngoing scope
📈
Convert — Website & CRO

Turn traffic into enquiries

Sharper messaging, better forms, stronger trust signals — so more of the traffic you already earn actually converts.

Website & CRO

Conversion-focused page review, rebuild, and optimisation.

ScopedProject scope
Landing Page & Funnel

Campaign-specific landing pages with message match & A/B.

ScopedProject scope
Tracking & Attribution

GA4, GTM, server-side, call tracking, Looker dashboard.

ScopedProject scope
🌿
Discover — Organic Growth

Longer-term visibility

Commercially-relevant SEO and AI-search visibility — tied to pages that actually convert.

SEO

Service pages, local intent, topical structure, content.

ScopedOngoing scope
AI Search Visibility (GEO)

Structured content for AI-assisted discovery.

ScopedOngoing scope
🔁
Retain — Follow-up & Strategy

Don't waste the leads you get

The operational layer — CRM, automation, nurture, and the strategy that sequences everything in the right order.

Email Marketing

Nurture, re-engagement, segmentation, lead magnets.

ScopedOngoing scope
Marketing Automation & CRM

Routing, lifecycle, stage visibility, reminders.

ScopedProject scope
Full Marketing Strategy

Audit, prioritise, roadmap. First, next, later.

ScopedProject scope
Professional Business Email

Branded email setup & credibility layer.

ScopedOngoing scope
Recommended Pairings

Services work better
when they're connected.

These example combinations show how campaigns, pages, measurement and follow-up can work together. Your team can commission a focused project or a wider programme.

Foundations

Lead Flow Starter

The minimum viable stack to start capturing qualified demand with clean data from day one.

Tracking & Attribution setup
Landing Page & Funnel build
Google Ads or Meta Ads (first 3 months)
Scoped quote

Project + ongoing support

Scope This Bundle →
Most Popular

Growth System

Convert + Scale

For businesses already running ads who need the full joined-up system — attribution, better pages, and ongoing optimisation.

Website & CRO rebuild
Tracking & Attribution (full server-side)
Google Ads + Meta Ads management
Marketing Automation & CRM
Scoped quote

Project + ongoing support

Scope This Bundle →

Long-Term

Full Growth Partner

Strategy-led, multi-channel, measurement-driven. For companies treating marketing as a compound asset.

Full Marketing Strategy
Paid media (up to 3 channels)
SEO + AI Search Visibility
Email Marketing + CRM
Ongoing CRO & reporting
Custom

Scoped on strategy call

Book A Scoping Call →
What's Included

What you get —
and what you don't.

Your proposal defines the delivery standard and responsibilities. We discuss the following principles before work begins.

✓ Always Included

✅

A named EKN contact and clear responsibilities

✅

Reporting and review cadence agreed for your engagement

✅

Engagement length, payment and notice terms stated in your proposal

✅

An initial conversation to establish fit and the next step

✅

Honest advice on whether you need the service we're selling

✗ What We Don't Do

⚠️

12-month contracts with punitive exit clauses

⚠️

Vanity-metric reporting (impressions, CTR) without commercial context

⚠️

Percentage-of-ad-spend pricing that scales punitively as you grow

⚠️

Selling a service when the real problem is something else in the funnel

⚠️

Black-box "proprietary methodology" that you can't audit or take with you

Before A Quote

How we get to
your actual number.

We clarify your brief before quoting. These steps establish the priorities, access, responsibilities and delivery scope.

STEP 01

Discovery Call

An initial conversation about your goals, current setup and the support your team needs.

STEP 02

Audit

We agree any review needed to scope the work and the access and evidence required.

STEP 03

Scoped Proposal

A plan with first-move recommendation, service sequencing, fixed pricing, and clear deliverables per phase.

STEP 04

Kickoff

If it's a fit, we start. If the first move is something we don't do, we'll tell you who does it better.

Let's Get A Real Number

Stop guessing at pricing.
Get a scoped proposal.

Share your brief to discuss an appropriate next step. We aim to reply within three working days and agree a proposal timetable once the scope is clear.

Book Your Free Strategy Call → Email Us Directly
Agreed termsClear delivery scopeReply aim: 3 working daysDirect EKN contact