What was broken
The earlier homepage opened with wildlife photography and shop/account navigation, while the catering introduction appeared further down the screen. The catering offer needed a clearer place in the opening website experience.
A catering-led homepage design with a clear Safari Food identity, East African food positioning and a prominent enquiry route.
The earlier homepage opened with wildlife photography and shop/account navigation, while the catering introduction appeared further down the screen. The catering offer needed a clearer place in the opening website experience.
Created a dark, gold-led homepage design around Safari Food by Joe’s Catering, with East African catering positioning, catering and food-truck navigation, and a prominent Book Catering action.
A produced homepage design with a distinctive Safari Food identity and a clearer catering enquiry route. The before-and-after views show the change in visual presentation and navigation.
Make the brand and catering offer clear in the opening view, with a visible next step for someone planning an event.
Archived desktop homepage: wildlife photography led the opening screen, with shop, cart and account navigation above the catering introduction.
Redesigned homepage concept: a distinct Safari Food identity, East African catering positioning, catering and food-truck navigation, and a prominent Book Catering action. This is a design showcase.
We can map the bottleneck, prioritise what to fix first, and tell you honestly whether EKN is the right fit.

AWCS: a clearer event websiteNeeded for security, accessibility, and core site functionality. These are always on.