Case Study

Safari Food: a distinctive catering website redesign

A catering-led homepage design with a clear Safari Food identity, East African food positioning and a prominent enquiry route.

Safari Food Website Design Hospitality
01The problem

What was broken

The earlier homepage opened with wildlife photography and shop/account navigation, while the catering introduction appeared further down the screen. The catering offer needed a clearer place in the opening website experience.

02The fix

What changed

Created a dark, gold-led homepage design around Safari Food by Joe’s Catering, with East African catering positioning, catering and food-truck navigation, and a prominent Book Catering action.

03The outcome

What it produced

A produced homepage design with a distinctive Safari Food identity and a clearer catering enquiry route. The before-and-after views show the change in visual presentation and navigation.

Methodology / Evidence

The thinking behind the work

Make the brand and catering offer clear in the opening view, with a visible next step for someone planning an event.

Improved Website ExperienceWebsite Design
Before & After

What changed visually

Before

Safari Food by Joe Catering homepage before redesign, with giraffe and zebra photography and a shop-led menu above the catering introduction.

Archived desktop homepage: wildlife photography led the opening screen, with shop, cart and account navigation above the catering introduction.

After

Safari Food by Joe’s Catering homepage design after redesign, with a dark gold brand presentation, East African catering positioning and a Book Catering action.

Redesigned homepage concept: a distinct Safari Food identity, East African catering positioning, catering and food-truck navigation, and a prominent Book Catering action. This is a design showcase.

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