01The problem
What was broken
The earlier homepage introduced the summit through a text-led banner, while programme, speaker and booking information were less prominent in the main navigation.
Case Study
AWCS: a clearer event website
A commercial event website redesigned around its audience, programme and next steps, with a distinctive homepage and clearer ticket and sponsorship routes.
02The fix
What changed
We reworked the homepage hierarchy, business-focused messaging and visual presentation, added direct programme and speaker navigation, and brought ticket and sponsorship actions into a clearer visitor journey. The redesign keeps AWCS’s red identity and uses real event photography.
03The outcome
What it produced
A redesigned public website with a clearer commercial proposition, programme and speaker routes, and prominent ticket and sponsorship actions. The desktop and mobile views show the delivered changes in presentation and navigation.
Methodology / Evidence
The thinking behind the work
A commercial summit needs visitors to understand who it is for, what they can gain and how to take part. Clear audience messaging and distinct next steps support that decision across desktop and mobile.
Before & After
What changed visually
Before
Desktop homepage before the redesign, captured 19 September 2026. A text-led banner and compact navigation introduced the event. Mobile views follow below in before-and-after order.
After
Desktop homepage after the redesign, captured 2 November 2026. A business-led headline, event photography and direct routes to tickets and sponsorship define the opening screen.
Screenshots / Visual Proof
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